Smarter A/B tests with custom tools

I create developer tools for testing conversion metrics.

A software tester walks into a bar

What happens when a QA engineer is set up with a familiar joke?

About me

Learn about Brandon M Lyon's interests and how he works.

About this website

How was this website designed and developed?

Analytics Dashboards

Learn how to measure the right things at the right time.

Apparel e-commerce

I built an e-commerce solution for a high-end apparel company.

Content management systems and blogs

I implement CMS websites on a variety of platforms.

Design Systems, UI Kits, and Reusable Components

Design websites quickly from a reusable and preapproved kit of parts.

Event websites

Events evolve quickly and timing is everything.

Marketing and product growth

Not many people know how to improve leads, acquisition, conversion, and retention.

How do browsers render websites?

Watch this video to see how a web browser turns code into a website.

Design for inbound marketing

You only get one brief chance to capture a visitor's attention.

Marketing automation

I create bespoke landing pages, emails, and forms using tools like Marketo.

Mobile app development

From planning to published.

My Pinterest

These mood boards show designs and details that I like.

My Twitter

Learn more about professional design and development best practices.

Natural language UX

Why is it important to use natural phrasing when creating a user experience?

Navigation redesign

UX research reveals pain-points for end-users.

More than just a developer

What else can Brandon do?

Project management

Use math for predictable project management results.

Re-design and re-build from scratch

How can we organize hundreds of thousands of lines of code?

Recommended books

Level up your development skills.

Registration funnels

Running a subscription company is more complicated than it looks.

Technical writing

Read some of my articles about technology.

The door problem

Someone has to specify how a door works. It's not as obvious as you might think.

Workflow documentation

Improve efficiency by asking the right questions at the right time.

Works well with others

Why do people enjoy working with me? What can we achieve together?