Recommended books Design and Development Are Your Lights On?: How to Figure Out What the Problem Really is by Donald C. Gause 100 Things Every Designer Needs to Know about People by Susan M. Weinschenk Humans vs Computers by Gojko Adzic When: The Scientific Secrets of Perfect Timing by Daniel H. Pink Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus by Roger Von Oech The Information: A History, a Theory, a Flood by James Gleick If Hemingway Wrote JavaScript by Angus Croll Contagious: Why Things Catch On by Jonah Berger Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy Graphic Content: True Stories from Top Creatives by Brian Singer The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster Win More Business by Richard Maxwell Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson Designing for People by Henry Dreyfuss The Designer Says: Quotes, Quips, and Words of Wisdom by Sara Bader Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb Principles: Life and Work by Ray Dalio Design for the Mind: Seven Psychological Principles of Persuasive Design by Victor S. Yocco Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-kai Chou Bottlenecks: Aligning UX Design with User Psychology by David C. Evans The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink Microinteractions: Designing with Details by Dan Saffer Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Share book reviews and ratings with Brandon, and even join a book club on Goodreads.