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Recommended Books

Are Your Lights On?: How to Figure Out What the Problem Really is
Are Your Lights On?: How to Figure Out What the Problem Really is
by Donald C. Gause
100 Things Every Designer Needs to Know about People
100 Things Every Designer Needs to Know about People
by Susan M. Weinschenk
Humans vs Computers
Humans vs Computers
by Gojko Adzic
When: The Scientific Secrets of Perfect Timing
When: The Scientific Secrets of Perfect Timing
by Daniel H. Pink
Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
by Roger Von Oech
The Information: A History, a Theory, a Flood
The Information: A History, a Theory, a Flood
by James Gleick
If Hemingway Wrote JavaScript
If Hemingway Wrote JavaScript
by Angus Croll
Contagious: Why Things Catch On
Contagious: Why Things Catch On
by Jonah Berger
Influencer: Building Your Personal Brand in the Age of Social Media
Influencer: Building Your Personal Brand in the Age of Social Media
by Brittany Hennessy
Graphic Content: True Stories from Top Creatives
Graphic Content: True Stories from Top Creatives
by Brian Singer
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster  Win More Business
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster Win More Business
by Richard Maxwell
Emotional Design: Why We Love (or Hate) Everyday Things
Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
by Stephen P. Anderson
Designing for People
Designing for People
by Henry Dreyfuss
The Designer Says: Quotes, Quips, and Words of Wisdom
The Designer Says: Quotes, Quips, and Words of Wisdom
by Sara Bader
Antifragile: Things That Gain from Disorder
Antifragile: Things That Gain from Disorder
by Nassim Nicholas Taleb
Principles: Life and Work
Principles: Life and Work
by Ray Dalio
Design for the Mind: Seven Psychological Principles of Persuasive Design
Design for the Mind: Seven Psychological Principles of Persuasive Design
by Victor S. Yocco
Actionable Gamification: Beyond Points, Badges, and Leaderboards
Actionable Gamification: Beyond Points, Badges, and Leaderboards
by Yu-kai Chou
Bottlenecks: Aligning UX Design with User Psychology
Bottlenecks: Aligning UX Design with User Psychology
by David C. Evans
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
by Erin Meyer
Drive: The Surprising Truth About What Motivates Us
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
Microinteractions: Designing with Details
Microinteractions: Designing with Details
by Dan Saffer
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely