Core business functionality impacting millions of members
UX & development for Experts Exchange
The previous header had too many items people didn't interact with regularly. Users couldn't find what they needed. Based on gathered metrics, user research, and F.I.T. principles, we implemented multiple new header variations with different links for different user types. In order to reduce complexity and increase functionality, less important items were moved out of the header and into new dashboards. Certain actions on site correlate with increased subscriber retention so we prioritized those actions. These combined goals all resulted in positive metrics trends.