Natural language user experience

Core functionality for a Q&A website

UX and Development for Experts Exchange

In order to increase question closure rate we improved clarity by switching from one-word CTAs like "answer" to phrases like "is this your solution?" To reduce fighting between solution providers we made it so everyone could choose the answer that solved their unique version of the problem instead of just the original poster's. To improve solution provider behavior we also added "helpful" & "unhelpful" buttons to collect actionable metrics.

Screenshot of the question closing process on Experts Exchange