First impressions

A successful redesign of the most important page

UX & development for Experts Exchange

This is the first impression for new users where > 80% of logged-out traffic occurs. Because of my attention to detail I'm repeatedly trusted with it's development. This was my first chance to design the page. I increased clickthroughs for the primary call-to-action by reducing distractions and updating the page to a single column design.

Screenshot of the logged out question view on Experts Exchange