Apparel e-commerce

Clients with discerning tastes

Design and development for Straight Down

Straight Down had a ten year old and discontinued e-commerce application. I rebuilt it alone and improved it using the Magento platform. There were hundreds of distinct apparel products with iterations of size, cut, material, and color. Sales and coupons were a regular occurrence. The site had to integrate with their shipping database. I also built and integrated a Wordpress blog for their product news.

Screenshot of Straight Down's website